365 by Whole Foods Market Makes California Debut

LOS ANGELES — 365 by Whole Foods Market welcomed customers at its first store in the city's Silver Lake neighborhood on May 25.

The 28,000-square-foot store offers a selection of grocery items, meat, produce, dairy and dairy alternatives, beer and wine, body care products and prepared foods. According to the retailer, the store features unique venues and retail innovations that streamline the shopping experience for customers seeking convenience and value on products that meet Whole Foods Market's robust quality standards.

"Whether you're looking for a quick in-and-out shop for a few items, stocking up for the week, or having a sit-down dinner at by CHLOE. with a beer from Allegro's craft brew bar, the store offers a blend of innovation and convenience," said Jeff Turnas, president of 365 by Whole Foods Market. 

"From the food offerings to the store's design, we've built a foundation on the quality standards you've come to expect from Whole Foods Market in a fun new format that's easy to navigate and focused on value in every department," he added.

With the store's opening, the retailer launched My 365 Rewards, a digital loyalty program that gives customers 10 percent off on select products throughout the store, digital punch cards, and personalized offers and product recommendations based on their personal priorities.

As part of the new concept, the store features three Friends of 365 — innovative businesses and entrepreneurs whose missions align with Whole Foods Market's mission, and whose offerings meet the company's quality standards.

The Friends of 365 at the Silver Lake store are:

• Allegro Coffee craft brew bar — With free Wi-Fi and more than 65 indoor and outdoor seats, Allegro Coffee craft brew bar is a welcoming spot for caffeine seekers, or for an after-work happy hour. The menu includes traditional espresso drinks, cold brew coffee, loose-leaf tea blends, plus wine and local beers on tap.
• teaBOT — Customizable tea station teaBOT offers an efficient self-serve kiosk, allowing customers to create personalized tea blends by choosing from a selection of 18 different teas and herbal ingredients.
• by CHLOE. — With a vegan menu, 38 seats and a communal dining counter, by CHLOE.'s first Los Angeles outpost offers Silver Lake residents and vegan food enthusiasts a new option for lunch, dinner or an afternoon snack. by CHLOE. opens May 31.

This store is the first of three 365 by Whole Foods Market locations slated to open this year. The next store opens July 14 in Lake Oswego, Ore., and a third location will open this fall in Bellevue, Wash. As many as 10 additional 365 by Whole Foods Market stores are expected to open in 2017.