7-Eleven Adds Dose of Private Label to HBC Mix

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7-Eleven Adds Dose of Private Label to HBC Mix


DALLAS — 7-Eleven Inc. is taking its proprietary 7-Select brand into a new section of the convenience store: health and beauty care. The nation’s largest c-store operator announced the launch of a private-label line of over-the-counter (OTC) medications.

The new products — supplied by Allegan, Mich.-based Perrigo and available at participating stores at a savings of up to 85 percent per pill or ounce — fall into five major categories: pain relief, cold/flu/allergy, gastrointestinal, cough/throat and sleep aids.

“With the recent changes in health care, an aging population and the transition from prescription to OTC status of some popular medicines, more people are looking for ways to self-treat minor ailments,” said Rebecca Frechette, 7-Eleven’s senior vice president of merchandising.

“Just like when our customers are hungry or thirsty, if they come to our stores feeling ill, they have an immediate need they want fixed fast,” she continued. “With the new 7-Select high-quality alternatives to popular OTC drugs, we can offer them relief from their ailment with great products at value prices.”

The new proprietary products include:


  • Ibuprofen Brown Caplets — 24- and 50-count (compare to Advil)
  • Extra Strength Acetaminophen Caplets, 500 milligrams — 24-count (compare to Tylenol ES)
  • Migraine Caplets — 24-count (compare to Excedrin Migraine)
  • Naproxen Sodium Caplets or Tablets, 220 milligrams — 24-count (compare to Aleve)
  • Coated Aspirin — 100-count (compare to Bayer)
  • Chewable Low-Dose Adult Aspirin Tablets — 36-count (compare to St. Joseph)


  • Day Cold & Flu Relief — 16-count (compare to Dayquil Liquicaps)
  • Night Cold & Flu Relief — 16-count (compare to Nyquil Liquicaps)
  • Night Time Cold & Flu Liquid — 12-ounce (compare to Nyquil Liquid)
  • Daytime Cold & Flu Liquid — 12-ounce (compare to Dayquil Liquid)
  • Loratadine Allergy 24-Hour Tablets, 10 milligrams — 10-count (compare to Claritin)
  • Diphedryl Allergy Tablets — 24-count (compare to Benadryl)
  • Cetrizine Allergy Relief Tablets, 10 milligrams — 14-count (compare to Zyrtec)
  • Fexofenadine HCL Allergy Tablets, 180 milligrams — 10-count (compare to Allegra)
  • Child and Adult Cough Relief — 3-ounce (compare to Delsym)
  • Decongestant Nasal Spray — 1-ounce (compare to Afrin)
  • Saline Nasal Spray — 1.5-ounce (compare to Ocean)


  • Max-Strength Ranitidine Heartburn Relief Tablets, 150 milligrams — 24-count (compare to Zantac)
  • Max-Strength Pink Bismuth Stomach Relief — 8-ounce (compare to Pepto-Bismol)
  • Famotidine Acid Reducer Tablets — 8-count (compare to Pepcid)
  • Anti-Diarrheal Loperamide Caplets — 12-count (compare to Imodium A-D)
  • Stomach Relief Chews — 30-count (compare to Pepto-Bismol)
  • Chewable Antacids — 96-count (compare to Tums)


  • Night-time Sleep Aid, Berry — 6-ounce (compare to ZZZQuil)
  • Night-time Sleep Aid Tablets — 16-count (compare to Unisom)
  • Ibuprofen PM Caplets — 20-count (compare to Advil PM)
  • Extra Strength Acetaminophen PM — 50-count (compare to Tylenol PM)


  • Children’s Pain Relief Oral Solution Grape, 160 milligrams — 4-ounce (compare to Children’s Tylenol)
  • Child Ibuprofen Berry Suspension, 100 milligrams — 4-ounce (compare to Children’s Advil)
  • Cetirizine Children’s Allergy Relief Grape, 5 milligrams — 4-ounce (compare to Children’s Zyrtec)
  • Child Diphedryl Allergy Relief Cherry — 4-ounce (compare to Children’s Benadryl)
  • Dibromm Child Cold & Allergy Grape Elixir — 4-ounce (compare to Children’s Dimetapp)