7-Eleven Canada Rolls out drank Beverage

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7-Eleven Canada Rolls out drank Beverage

05/18/2010
HOUSTON and NASHVILLE, Tenn. -- 7-Eleven convenience stores in Canada are now stocking Innovative Beverage Group Holdings Inc.'s drank relaxation beverage bearing the slogan, "slow your roll," the manufacturer reported.

The 7-Eleven distribution deal was made possible through a partnership with PX Enterprises, a Canadian-based brand and management company responsible for bringing successful U.S. products over the border to further success in Canada.

drank is the antithesis of the herd of energy drinks crowding the functional beverage sector, according to the company. It's a lightly carbonated relaxation beverage infused with melatonin, valerian root and rose hips, to provide a relaxing effect for consumers.

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