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7-Eleven Celebrates 40 Years in Canada

WELLAND, Ontario -- This coming Saturday is 7-Eleven's 82nd birthday as well as its 40th anniversary in Canada, and to celebrate, nearly half a million Slurpees will be given out across Canada. Each store will give out 1,000 free 7.11-ounce Slurpee drinks—one of the largest single-day product giveaways in Canadian history, according to a report in the Canada-based Welland Tribune.

The newest summer tastes are crush strawberry limeade, crush bubble gum, Dr. Pepper Cherry, and G-Force fruit punch by Gatorade, exclusive to Slurpee and 7-Eleven.

The Slurpee made its appearance in Canada in 1969 when the first store opened in Calgary. Additionally, Canada's Winnipeg, Manitoba, is considered to be the Slurpee Capital of the World and has held the title for 10 years. It's also referred to as Slurpeetoba. To hold the title, a city must have the highest average Slurpee beverages consumed per store, according to the report.

Both Calgary and southwest Detroit have provided tough competition this year but Calgary clinched the title of the No. 2 Slurpee-consuming city for 2008. People are being encouraged to stop by the local 7-Eleven stores on Saturday, July 11 to celebrate and enjoy their very own Slurpee.

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