Easter 2025 Spending Expected to Approach Record LevelsThe amount is above last year's $22.4 billion, and nearing the $24 billion spent in 2023. PHOTO GALLERY: Inside the Latest C-store Designs Creating an inviting and memorable store experience is key to winning customers. 2025 Category Excellence in Overall Partnership: Chevron ExtraMile & Mars Wrigley The companies focused on executing new confectionery secondary display racks above ice cream bunkers, and planogram excellence via category captaincy. 2025 Category Excellence in Overall Partnership: 7-Eleven Inc. & The Hershey Co. A Super Mario Kit Kat Promotion saw king-size sales at 7-Eleven increase 22%. 2025 Category Excellence in Overall Partnership: The Spinx Co. & Swisher Through a foundation of partnership, innovation and data-driven decisions, the companies have achieved significant business results in the OTP category. 2025 Category Excellence in Overall Partnership: Rutter's & Black Buffalo The companies meet monthly to review business performance and identify trends and opportunities that are unique to Rutter's. 2025 Category Excellence in Planogram: Kwik Trip Inc. & Mars Wrigley The companies leveraged insights and consumer decision tree work to remerchandise the confectionery aisle by brand and pack. 2025 Category Excellence in New Product Launch: Cubby's & Kellanova A buy one, get one campaign promoted the new Harvest Blend and Scorchin' Buffalo Pringles. 2025 Category Excellence in Exclusive Production Collaboration: 7-Eleven Inc. & The J.M. Smucker Co. The partnership combined two iconic brands: 7-Eleven's Slurpee and Hostess' Twinkie. Scripto Ultima Pocket Lighter Vibrant colors and new packaging are among the changes in the updated version. 1 2 3 4 5 Next Last
