7-Eleven Celebrates National Pickle Day with Limited-Time Offer

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7-Eleven Celebrates National Pickle Day with Limited-Time Offer

11/15/2018
Van Holten's Pickle Rick Pickle-In-A-Pouch

IRVING, Texas — To celebrate National Pickle Day, 7-Eleven Inc. is offering Van Holten's Pickle Rick product for a limited time.

Kicking off on National Pickle Day on Nov. 14 and running through Nov. 19, the convenience store retailer is offering Pickle Rick at 2,800 locations.

Pickle Rick Pickle-In-A-Pouch is a jumbo dill pickle individually wrapped and features the popular character from Adult Swim's "Rick and Morty" on the front of the package. 

"At 7-Eleven, we offer customers a wide assortment of products, giving them what they want, where they want it," said Steven Zimdars, 7-Eleven's senior category manager. "Our goal is to constantly surprise and delight customers. They enjoy our unique product selection and Pickle Rick will be a great limited-time addition."

Pickle Rick became an instant culture icon when he appeared on season three of the half-hour animated series, according to Van Holten's. Earlier this year, the company teamed up with specialty retailer FYE [For Your Entertainment] and Adult Swim to package Pickle Rick in its Pickle-In-A-Pouch line.

"It's the perfect way to celebrate National Pickle Day," said Eric Girard, Van Holten's vice president of sales and marketing. "Pickles are hot right now. Combine that with the world's largest convenience retailer and the popularity of Pickle Rick and this product will be flying off the shelves."

Waterloo-based Van Holten's is known for its Pickle-In-A-Pouch. Its other products include Pickle Cutz, Pickleback Mixer and Pickle-Ice.

Based in Irving, 7-Eleven operates, franchises and/or licenses more than 66,000 stores in 17 countries, including 11,800 in North America. 

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