IRVING, Texas — 7-Eleven Inc. rolled out Slurpee tongue straws and launched its first-ever "Sun’s Out Tongue’s Out" sweepstakes to celebrate National Stick Out Your Tongue Day on July 19.
The sweepstakes encourages fans of 7-Eleven’s popular Slurpee drink to post on social media a picture of themselves with a Slurpee straw while sticking their tongues out.
One lucky winner who posts a picture on Facebook, Instagram or Twitter — along with the hashtags #sunsouttonguesout and #sweepstakes — before midnight will win a free year of Slurpee drinks, or one medium size per day for 365 days. Entrants looking to win the $550-value prize must also tag @7-Eleven in the post. The winner will be chosen in a random drawing.
"Novelty straws have long been a popular Slurpee accessory. We've offered mustache straws, spirit animals and sharks in the past, and people have a lot of fun with them. And the crazier the straw, the faster it shows up on social media," said Jacob Barnes, 7-Eleven's category manager for cold beverages.
For a limited time, the exclusive Slurpee tongue straws are available in four shapes and colors at participating 7-Eleven stores, with a suggested retail price of $1.69.
Complete sweepstakes rules can be found at www.7-eleven.com/promo/slurpee-contest-rules.
Based in Irving, 7-Eleven operates, franchises and/or licenses more than 66,000 stores in 17 countries, including 11,600 in North America.