7-Eleven to Expand NYC Presence

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7-Eleven to Expand NYC Presence

NEW YORK -- With plans to open 100 stores in the next five years in Manhattan, either by executing new leases or through its business conversion program, 7-Eleven Inc. retained Robert K. Futterman & Associates LLC as its exclusive retail leasing representative in New York City.

The retailer is looking for sites measuring 1,700 square feet to 3,500 square feet, in high foot-traffic locations that allow for 24-hour operation. Under a business conversion program franchise arrangement, owners are invited to convert their existing business to a 7-Eleven store and incorporate the company's proprietary products, services, technology and business processes. Under 7-Eleven's traditional franchise model, the company develops the convenience store site and franchises the business to a qualified candidate.

7-Eleven's newest locations in Manhattan include stores at 103 W. 14th St. 140 Church St. and 676 Amsterdam Ave. The company is negotiating several other leases and has several franchises in progress. These sites were designed as part of retailer's new store format that was created specifically for Manhattan and includes enhanced lighting, wall finishes and flooring. Nearly 300 food and other products are sold under 7-Eleven's private label 7-Select brand.

"We are identifying the leading real estate firms in our growth markets, and RKF is well suited to assist us in increasing our presence in Manhattan," said Dan Porter, 7-Eleven's vice president of real estate. "Their local market intelligence, experience and contacts will be critical to our rapid expansion in this New York borough."

In other 7-Eleven news, the convenience retailer signed a new associate sponsorship for Danica Patrick and her No. 7 GoDaddy.com team, which is an addition to its longtime primary sponsorship of Andretti Autosport driver Tony Kanaan and his No. 11 Team 7-Eleven IZOD IndyCar Series entry.

Since beginning its sponsorship of the team in 2003, 7-Eleven has supported many of the other Andretti Autosport entries as an associate sponsor.

"7-Eleven will also have a presence on the No. 7 entry as well as with Tony and our winning No. 11," Rita Bargerhuff, 7-Eleven's vice president and chief marketing officer, said in a statement. "Tony and Danica will certainly provide a one-two punch for 7-Eleven, both visibly on the track and in promotions throughout the season."

The sponsorships are part of a multi-year agreement with Andretti Autosport, in which the 7-Eleven logo will appear on Patrick's driver suit and the No. 7 GoDaddy.com car, according to the company.

"7-Eleven is part of the foundation of our racing program and has been since 2003," said Andretti Autosport chairman, president and chief executive officer, Michael Andretti. "They are always an active supporter and marketer of our team and drivers, and we're excited about their promotional plans for the upcoming 2010 IZOD IndyCar Series season."

The 2010 racing season is 7-Eleven's eighth as Kanaan's primary sponsor.

"This is a great opportunity to build upon the strong platform we have established with Andretti Autosport, Tony Kanaan and the Team 7-Eleven program," added Bargerhuff. "We have had the pleasure of working with Danica since she joined the Andretti team three years ago, and we look forward to this expanded relationship."

Based in Dallas, 7-Eleven operates, franchises or licenses some 7,900 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,900 stores in 15 countries.

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