7-Eleven Goes After Baltimore's 7-Even Store

BALTIMORE — 7-Eleven Inc. is suing a convenience store that operates under the name 7-Even, alleging the store infringes on its trademark by using a similar name and logo, according to a WBAL-TV Baltimore report. 7-Even, located on North Eutaw Street in Baltimore, has operated for two years.

"I can say that 7-Eleven Inc. has a right and an obligation to protect its brand and trademarks, but we will not discuss details of this matter that is in litigation," a 7-Eleven corporate representative said in a released statement.

The lawsuit claims that 7-Even causes confusion for consumers, but store owner Daniel Geda said he did not intend to copy 7-Eleven.

The 13-page suit also claims 7-Even's infringement includes selling frozen beverages under the Slurpee name without authorization, yet Geda showed the news outlet a generic "slushy machine."

Geda is willing to change the name of his store in exchange for 7-Eleven dropping the lawsuit, according to the report.