7-Eleven Goes Double or Nothing on Bring Your Own Cup Day

IRVING, Texas — 7-Eleven Inc.'s second Bring Your Own Cup (BYOC) event is going to be twice as big this year to celebrate the Slurpee turning "Fiftee" (50). Between 11 a.m. and 7 p.m. on Friday, March 18 and Saturday, March 19, Slurpee lovers can fill their chosen "cup" at participating stores for $1.50, or the average cost of a medium Slurpee.

Each person can bring in a single cup-like container, which must fit upright through an in-store display with a 10-inch diameter hole. Acceptable cups may not be more than nine inches wide and 11 inches tall, and must be leak-proof, safe and sanitary.

BYOC Day is a worldwide event that has previously been held at 7-Eleven stores in Australia, Canada, the Philippines and Malaysia.

"We know one of the things people love about Slurpee drinks is that they can make them their own," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "On BYOC Day, Slurpee fans can customize their experience even more with the cup of their choice."

For customers who arrive without their own container, 7-Eleven is selling collectible 64-ounce mason jar-style cups featuring the "Slurpee 50" celebration logo. The refillable cup is available for $4.99 at participating stores, and the first fill is free.

Exclusive Slurpee flavors include Airheads Xtremes Rainbow Berry and Diet Coke FROST with a Splash of Cherry.

Slurpees purchased during BYOC Day will count as a punch on the 7Rewards loyalty platform. However, if a customer already has six digital punches on their rewards card, they cannot redeem their free seventh drink on BYOC Day.

"Last year's BYOC Day was a huge hit, and because this year is the big Slurpee Fiftee celebration, we added a second day so more people can get in on the fun," Gordon said. "We saw just how creative Slurpee fans can get during the first BYOC Day. They filled drums, kettles, fishbowls, helmets and teapots. I can't wait to see what they bring this year."

To encourage social media participation, 7-Eleven is using the hashtag #BYOCupDay so Slurpee fans can share photos of their crazy cups on Twitter, Facebook, Instagram and Snapchat. The Snapchat account REALLYSLURPEE is already active, and users can add a splash of color to their snaps with a special BYOC Day geo-filter, available only at 7-Eleven stores March 18-19.

For the Slurpee Fiftee celebration, 7-Eleven launched the new Slurpee.com to share the fun of Slurpee and excitement happening all year long, the company said.