7-Eleven, Jones Soda Expand Collaboration

IRVING, Texas — 7-Eleven Inc. and Jones Soda Co. have snowballed their collaboration into the sultry summer season.

Building upon the success of the current Green Apple Big Gulp program and the 2016 Orange & Cream Slurpee drink, 7-Eleven is launching a FuFu Berry Cane Sugar Slurpee across 400 Pacific Northwest locations.

“With the success of our 7-Select premium bottled drinks and newest Slurpee flavors by Jones Soda, we are delighted to provide another exclusive flavor to 7-Eleven customers in the Pacific Northwest,” said Rusty Smith, 7-Eleven director of proprietary beverages. “We know FuFu Berry will be a hit among Slurpee fans.”

The new Slurpee drink is available now throughout the summer and will be fully supported by a billboard campaign around Seattle — where Jones Soda Co. is headquartered — featuring the tagline, “What the FuFu?!”.

In addition, 7-Select Premium Sodas crafted by Jones, including the 7-Eleven Sour Patch Kids Watermelon flavor, will be promoted at participating national locations with a summer-long, 2-for-$2.22 offer.

“We continue to be excited by our fans’ response to our programs with 7-Eleven,” said Jennifer Cue, chief executive officer of Jones Soda Co. “And we look forward to a successful summer campaign together.”

Irving-based 7-Eleven operates, franchises and licenses more than 10,700 7-Eleven stores in North America.