7-Eleven to Launch Mini Tacos in Southern California

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7-Eleven to Launch Mini Tacos in Southern California


LOS ANGELES -- 7-Eleven Inc. stores in Southern California are attempting to cater to the Latino population and those who love snacking with a new foodservice offering.

More than 500 of the convenience store chain's franchises will begin selling Mini Tacos this month, the Los Angeles Times reported. The new menu item consists of petite corn tortillas loaded with a shredded beef filling, green chilies, jalapeño peppers, cilantro, spices and other flavors, heated in rapid-cook ovens at the stores. The Mini Tacos will sell four for $1.

"We've been in the fresh and hot food business for several years, and we've learned that there is a trend toward snacking up to six to eight times a day," Margaret Chabris, director of corporate communications for 7-Eleven, told the newspaper. "The Hispanic population is booming and Hispanic food crosses all ethnic lines."

Nearly half of the U.S. population snacks at least twice a day, according to the Institute of Food Technologists.

Media reports have suggested 7-Eleven's move could be a way to follow the success of another successful taco launch this year: Taco Bell's Doritos Locos Tacos. More than 100 million Doritos Locos Tacos sold in just 10 weeks, the most successful new product launch in Taco Bell's history.