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7-Eleven Launches Spider-Man Promotion with Bravo! Foods

NORTH PALM BEACH, Fla. -- 7-Eleven Inc. has launched a two-for-one promotion with Bravo! Foods International Corp., a brand development and marketing company, for its Spider-Man 16-ounce, super ESL (extended shelf life) bottle Super Heroes Slammers product. For a limited time at participating 7-Eleven Stores, a buy-one-get-one-free coupon will be attached to Bravo!'s chocolate "Web" milk container, which displays Marvel's Spider-Man.

"Spider-Man is one of the most visible and certainly one of the most popular super heroes who transcends several generations," said Roy Warren, Bravo! Foods' CEO. "We felt the timing was appropriate to launch a Spider-Man promotion to raise awareness of our entire line of Super Hero Slammers, which are featured at 7-Eleven stores."

Aside from its chocolate Spider-Man product, Bravo's Slammers vanilla milk features Marvel's Captain America and includes a "Super Serum" of 20 percent of the recommended daily allowance of 10 essential vitamins to reflect the hero's super athletic ability. 7-Eleven also offers Bravo's cookies and cream, coined "cookies and green," branded with the Incredible Hulk and powered with a boost of B-complex vitamins to tap consumers' "inner strengths." All three products are offered in 16-ounce, super ESL bottles.

"While the Slammers line has only been in 7-Eleven stores for about a month, we're really delighted with response to the product," said Warren. "The vast majority of our distributors who service the 7-Eleven account have already reordered the product."
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