7-Eleven Offers Danica Patrick Poster
DALLAS -- 7-Eleven Inc., Sports Illustrated and Alliance, a RockTenn company, teamed up to offer a Brand Graphiti peel-and-stick poster of racing superstar Danica Patrick with the purchase of the 2009 Sports Illustrated Swimsuit Edition.
The 10- by 13-inch posters of IndyCar Series driver Patrick, wearing a white bikini, are available at participating 7-Eleven stores along with the release of the Sports Illustrated 2009 Swimsuit Edition. The promotion is not available in Florida.
7-Eleven is an associate sponsor of Patrick and a primary sponsor of Andretti Green Racing’s Team 7-Eleven IndyCar and driver, Tony Kanaan.
Each participating 7-Eleven store received only 25 copies of the posters as a giveaway to shoppers who purchase the much-anticipated SI magazine. About 151,000 Brand Graphiti peel-and-stick vinyl posters were printed for nationwide distribution.
"We expect this poster to be extremely popular with SI and Patrick fans and to drive rack sales at 7-Eleven stores," said Lyle Einstein, director of business development for Alliance.
Like all Brand Graphiti decals, the Patrick poster is a photo-realistic, self-adhesive graphic that can be easily applied, removed and reapplied without damaging walls or leaving behind sticky residue. The decals can be applied to any clean, dry flat surface.
The 10- by 13-inch posters of IndyCar Series driver Patrick, wearing a white bikini, are available at participating 7-Eleven stores along with the release of the Sports Illustrated 2009 Swimsuit Edition. The promotion is not available in Florida.
7-Eleven is an associate sponsor of Patrick and a primary sponsor of Andretti Green Racing’s Team 7-Eleven IndyCar and driver, Tony Kanaan.
Each participating 7-Eleven store received only 25 copies of the posters as a giveaway to shoppers who purchase the much-anticipated SI magazine. About 151,000 Brand Graphiti peel-and-stick vinyl posters were printed for nationwide distribution.
"We expect this poster to be extremely popular with SI and Patrick fans and to drive rack sales at 7-Eleven stores," said Lyle Einstein, director of business development for Alliance.
Like all Brand Graphiti decals, the Patrick poster is a photo-realistic, self-adhesive graphic that can be easily applied, removed and reapplied without damaging walls or leaving behind sticky residue. The decals can be applied to any clean, dry flat surface.