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7-Eleven Offers 'Extremely Limited-Edition' Cups With a Year's Worth of Refills


IRVING, Texas — 7-Eleven Inc. is offering fans of gaming and Slurpees the chance to enjoy both even more through the release of its ultimate gamer's cups.

Each purchase of a reusable cup includes a year's worth of free beverages, redeemed by scanning the 7Rewards barcode in the 7-Eleven mobile app. In addition, each purchase comes with 15 entries into 7-Eleven's sweepstakes to win a coveted, hard-to-find PlayStation 5 gaming console.

The cups are available exclusively at and expected to sell out quickly after going on sale at noon CST on Feb. 9. Three different signs match the retailer's three signature proprietary beverages: Slurpee, Big Gulp and 7-Eleven coffee.

"If the last time we did this is any indicator, we know these new ultimate gamer's cups are going to sell fast and become instant collector's items," said 7-Eleven Chief Marketing Officer Marissa Jarratt. "7-Eleven beverages have some really enthusiastic fans, as does gaming. About 75 percent of people have at least one gamer in their household, so I suspect the cups will be snatched up instantly. This is taking limited-edition to the extreme, and once they're gone, it's game over."

Only 400 of the limited-edition cups are available for sale: 140 each of the coffee and Big Gulp cups and 120 Slurpee cups. This is the second time 7-Eleven has offered ultra-premium cups for sale. In 2019, they sold out in seconds.

The cups are stainless steel, vacuum-insulated Tervis tumblers with unique, vibrant designs that celebrate gaming. The retail price is $139 per cup and includes 36 fill-ups through March 1, 2022. The physical cups are not required for in-store redemption.

7-Eleven Inc. operates, franchises and/or licenses more than 71,800 stores in 17 countries, including 12,000 in North America.

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