7-Eleven Rolls Out Breakfast Pizza After Successful Test

IRVING, Texas — 7-Eleven Inc. is introducing a convenience store favorite to its hot prepared offerings: breakfast pizza.

The Irving-based retailer's hot breakfast pizza is loaded with smoked bacon, breakfast sausage, hickory-smoked ham, scrambled eggs, cheddar and mozzarella cheese, and peppered cream gravy on top of a flaky biscuit crust.

It is part of 7-Eleven’s two-for-$2 pizza slice offer. Whole breakfast pizzas are $5.55.

"This is a hearty option for customers craving a warm breakfast in addition to their fresh-brewed cup of coffee on cold mornings," said Nancy Smith, 7-Eleven senior vice president of fresh food and proprietary beverages, and Convenience Store News' 2016 Top Women in Convenience Woman of the Year.

"And it's great for sharing at the office, giving co-workers another great option from the usual box of great donuts," she added.

7-Eleven's breakfast pizza is rolling out following a successful test at select locations. The new menu item proved so popular with customers that it became the second highest-selling pizza.

"Since we started carrying hot pizza, it has become one of the best-selling ready-to-eat foods at 7-Eleven stores," said Dennis Phelps, vice president of fresh food and proprietary beverages, 7-Eleven. "Mornings are our busiest time of day, and adding a breakfast pizza will prove to be as popular with the a.m. crowd as our other pizzas are for lunch and dinner."

7-Eleven operates, franchises and licenses more than 10,900 7-Eleven stores in North America.