7-Eleven Secures Freshness

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7-Eleven Secures Freshness

DALLAS -- To insure the freshness and quality of its fresh food and sandwich offerings, 7-Eleven Inc. is installing Cold Chain Control technology, a wireless, automatic monitoring system from FreshLoc Technologies

7-Eleven aims to increase fresh food sales nationwide over the next five years. Cold Chain Control technology helps to manage safe temperatures from a single distribution
facility that serves 692 stores in the Los Angeles and San Diego markets.

"The fresh food market is a growth market for 7-Eleven where our fresh food sales were up 15 percent from a year ago," said Des Hague, vice president of fresh foods for 7-Eleven. "By selecting Cold Chain Control from FreshLoc we are doing more than just telling our customers that we have the freshest products - we are investing in technology that ensures our fresh food items are truly fresh and of the highest quality."

FreshLoc technology is installed in the Combined Distribution Center where a network of wireless sensors covers the entire operation. Each fresh item that enters the distribution facility, including Big Eats Deli fresh made sandwiches, cut fruit, salad and bakery items, will be monitored to insure they meet strict temperature requirements. Keeping perishable items within
a degree or two of their optimal temperatures is essential to keeping a fresh product.

In addition, 7-Eleven's delivery trucks that pick up fresh items for delivery throughout Southern California are equipped with the FreshSync system, which continuously monitor and record temperatures in the vehicle.

"With only 44 trucks in the San Francisco and San Diego, you can imagine the number of stops required to get daily deliveries to each store. FreshLoc technology enables us to reduce spoilage and waste, cut fuel costs and, most importantly, assure customers that the products they purchase at our stores are fresh," said David Podeschi, vice president of merchandise integration at 7-Eleven.