7-Eleven to Stock TrueBlue Blueberry Juice

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7-Eleven to Stock TrueBlue Blueberry Juice

06/19/2007
DALLAS -- 7-Eleven Inc., operator of more than 7,200 convenience stores in North America, recommended to its stores the TrueBlue Blueberry Juice line, which will be available to stores in 16-ounce bottles in two flavors.

"We are proud to be able to introduce TrueBlue to a new spectrum of customers across the U.S. through 7-Eleven stores," Leading Brands senior vice president of sales, Patrick Wilson, said in a statement. "This is also a wonderful example of how success generated by Leading Brands in the Canadian 7-Eleven chain translated into a listing with its much larger U.S. counterpart. We are supporting this significant development by making TrueBlue 16-ounce available to a broader cross-section of gas and convenience store accounts through a network of independent third-party distributors."

The TrueBlue brand, made by Vancouver, British Columbia-based Leading Brands Inc., can be purchased by more than 5,300 store locations, and will be in stores by the end of summer.