7-Eleven Sweetens 7Rewards Loyalty Program

IRVING, Texas — 7-Eleven Inc. will celebrate 7Rewards Week from Monday, April 11 through Sunday, April 17, offering loyalty program members free 7-Select sweets and snacks as well as the opportunity to earn stars toward free beverages.

7-Select is the convenience store chain's line of private label products and includes snacks, beverages, groceries and nonfood items.

During 7Rewards Week, members will receive a free 7-Select food item valued at up to $2 with any purchase of a cup of 7-Eleven coffee, 7-Eleven Chillers iced coffee, Slurpee or Big Gulp. To receive the free item, customers must have the 7-Eleven free mobile app, available via the App Store or Google Play.

The free 7-Select offers will appear as a coupon in the "Scan and Save" section of the app and will automatically be applied by scanning the member ID bar code. 

Products are available at participating stores while supplies last.

"7Rewards Week lets customers completely customize the offer," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "As always, 7Rewards members can choose which cup size and flavor drink they want, and during 7Rewards Week, they can choose their favorite 7-Select snack, sweet or treat up to $2 to get free. That might mean coffee and a packaged bakery item, or Big Gulp and chips, or a Slurpee and sour gummy bears, and then something completely different the next day. All while earning six stars toward a free seventh cup."

7Rewards counts every 7-Eleven beverage, hot or cold, purchased in a 7-Eleven cup toward a free seventh drink. Each purchase earns a star icon in the app, and after six stars, a "You've earned a free cup" notification appears. The count starts over once the free beverage is redeemed.

"The 7Rewards loyalty program has always been simple to use. Buy six cups and get one free," Gordon said. "7Rewards Week gives our customers an extra bonus — they get to buy any cup drink they want and we will give them a free snack to try from 7Select."

The 7Rewards Week offer is limited to one free 7-Select food item up to $2 per transaction, and two separate transactions per day.

Dallas-based 7-Eleven Inc. operates, franchises and licenses more than 10,700 7-Eleven stores in North America. 

This ad will auto-close in 10 seconds