7-Eleven Turns Slurpee Day Into Weeklong Event

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7-Eleven Turns Slurpee Day Into Weeklong Event


DALLAS – 7-Eleven Inc. will celebrate its 87th birthday with a full week of free offers to customers. Starting on Friday, July 11, or 7-Eleven Day, the convenience retailer will offer a free item for eight consecutive days.

Kicking off the week of celebration, July 11 will once again be known as Free Slurpee Day for the 12th year in a row. From 11 a.m. to 7 p.m., participating stores will give away free small Slurpees while supplies last.

Then, from Saturday, July 12 through Saturday, July 19, 7-Eleven's mobile app will feature a coupon for a different free item each day:

  • July 12: Free Big Gulp soft drink
  • July 13: Free M&M'S Birthday Cake-flavor candies
  • July 14: Free Grandma's cookies
  • July 15: Free Hostess Twinkies
  • July 16: Free Snickers- or Twix-brand ice cream bar
  • July 17: Free Quaker Chewy Yogurt snack bar
  • July 18: Free Pillsbury cookie
  • July 19: Another free small Slurpee

To partake in each day's offer, customers must download and register on the 7-Eleven app. They must then open the app inside the store and show the coupon and member bar code upon checkout. Quantities are limited, so the free items are available at participating stores while supplies last. The offer is limited to one free item per person, per day.

The 7-Eleven app is not required to receive a free Slurpee on July 11, 7-Eleven Day.

"Every year on 7-Eleven Day, we take the opportunity to thank our guests for their patronage throughout the year," said Laura Gordon, 7-Eleven's vice president of marketing and brand innovation. "This year, we're saying thanks in an even bigger way with eight days of free stuff. Summer is the season of fun, and each day's special offer through our 7-Eleven app is a fun treat to enjoy, compliments of 7-Eleven and our supplier partners."

This year marks the Slurpee's 49th birthday. Two limited-edition Slurpee flavors are among the choices this summer: Lemonade, made with real fruit juice, and Slurpee Lite Sugar-Free Fanta Watermelon Punch.

"Slurpee is known for its delicious variety of flavors and colors," Gordon said, "and this summer is no different. This year's flavors celebrate the season with two of the most popular refreshments this time of year –- lemonade and watermelon. Our colorful mason jar cups and mustache straws add an extra element of fun, bringing out the kid in all of us."

7-Eleven's birthday party will extend to social media, where the company will celebrate on Twitter, Facebook, Instagram and now Tumblr.

Additionally, participating stores are offering 1/4-pound Big Bite hot dogs for $1 this Friday as part of the festivities.