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7-Eleven Unveils 'Great Games Below $20' Program

DALLAS -- 7-Eleven Inc. has partnered with Game Trading Technologies Inc., a game-trading services provider, to create a "Great Games Below $20" program for more than 3,000 7-Eleven stores, approximately 50 percent of its U.S. locations.

"What this means to consumers is that they will have many convenient locations, most open 24/7, to buy value-priced video games," said Todd Hays, president and CEO of Game Trading Technologies Inc. "The program is available to all 7-Eleven U.S. franchisees, and we hope to have most U.S. stores on board by September."

Each participating store will receive a corrugated display with a mixture of pre-owned games representing various platforms and price points, all at $19.99 or below. GTT, a company focused on technology, supply and services in the fast growing, pre-owned video game market, will provides regular replenishment to ensure stores remain well-stocked with a broad selection.

"We partnered with GTT because of their experience and expertise as a third-party provider of video games and the terrific selection they'll offer to our customers," said Michael Jester, 7-Eleven category manager for gaming and electronics. "More than 60 percent of U.S. households now have at least one video game console, and consumers are searching for convenient ways to stretch their entertainment dollar in this challenging economy."

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