For 7-Eleven, Vanilla Visa is in the Cards

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For 7-Eleven, Vanilla Visa is in the Cards

DALLAS -- 7-Eleven recently added Vanilla Visa Gift Card to its gift card lineup. The card, which is available in $25 and $50 denominations, can be used at locations that accept Visa debit, The Associated Press reported.

Vanilla Visa is issued by Elan Financial Services and distributed by InComm. It joins 7-Eleven's line of gift cards that includes it own card, which is redeemable for gas or merchandise, as well as prepaid options for restaurants, clothing, music and entertainment; 7-Eleven SpeakOut prepaid wireless handsets and ReVos cards; and prepaid airtime cards from wireless providers.

"7-Eleven is a great place to shop for birthdays, back-to-school or gifts for any other occasion," Brad Haga, 7-Eleven director of services and new business development, told the AP. "Vanilla Visa cards are an excellent addition to our gift card lineup, giving our customers even more options so they can buy the perfect gift for just about anyone."

7-Eleven worked with InComm, a technology firm that develops, markets and distributes stored-value gift and prepaid products, to add the Vanilla Visa.

The Dallas-based retailer is the largest convenience store chain, operating, franchising or licensing more than 7,200 7-Eleven stores in North America, and more than 32,800 stores in 17 countries and one U.S. territory. Last year, the company generated sales of more than $44 billion.