ACNielsen Expands Convenience Track


ACNielsen U.S., a sister company of Convenience Store News, said it would add local market data for meat snacks to its convenience channel sales information service,
Convenience Track. Information about the category will expand beyond Total US reporting and will be available for 30 major markets beginning in the first quarter of 2002.

Mick Tyler, vice president of marketing for Oberto Sausage Co., the largest manufacturer of natural style beef and turkey jerky in the United States, said the inclusion of local market meat snacks data in the Convenience Track service will fill an important void.

"ACNielsen is the best in the business when it comes to providing information about sales through the convenience store channel, so we are very pleased that Convenience Track will soon add meat snacks to the categories it tracks on a local market basis," Tyler said. Information and insights from the service will help us make much more informed decisions related to this important channel."

Convenience Track, which celebrates its third anniversary this month, utilizes both scanning data as well as traditional store audits to measure sales. Since only 40 percent of convenience stores use point-of-sale scanners, it is essential that audits be conducted in non-scanning stores to derive the most accurate measurement of sales in the convenience store market.

Convenience Track is also the only service to provide sales information for the convenience channel on a local market level, with reporting in 30 markets for non-alcoholic beverages, candy, other tobacco, ice cream, frozen novelties, energy bars, and, in 2002, meat snacks. The service provides information on beer sales in 22 markets. Fifty-five retail account reports are available from 14 convenience store retailers, the most in the industry.
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