Alon Brands Certifies Comdata POS System

DALLAS — Alon Brands Inc. certified Comdata Inc.’s Smart Solution point-of-sale (POS) system as a preferred solution for locations with a high volume of over-the-road transactions.

In addition to Alon Brands, supplier and marketer of ALON fuels, Sinclair Oil and Cenex are also Comdata providers.

“Alon Brands is always looking for ways to improve operational efficiency and enhance the customer experience with technology,” said Amir Wurzel, vice president and chief information officer of Alon Brands. “We’re excited for this new relationship with Comdata, which will help us to provide best-in-class POS solutions to our distributors.”

According to Brentwood, Tenn.-based Comdata, its Smart Solutions POS devices offer flexible, convenient payment options for convenience store retailers. The payment card industry-compliant system consolidates transactions from the fuel desk and other profit centers into one system, streamlining the payment process at both the fuel desk and at the pump.

“This certification now allows Comdata’s Smart Solutions POS system to be brand certified with three brands across America, increasing our footprint of service and value for truck stop and c-store owners across the nation,” said Greg Secord, president of North American Trucking, Comdata.

Comdata Inc. is a business-to-business provider of electronic payment solutions.

Dallas-based Alon Brands Inc. is the country’s largest 7-Eleven licensee in the United States. It operates more than 300 c-stores in Texas and New Mexico and markets ALON motor fuel products to more than 800 locations.