Alon Brands to Deploy Task Management Technology

DALLAS — Alon Brands Inc., the largest 7-Eleven licensee in the United States, is incorporating Zenput’s mobile app to automatically assign tasks and centralize auditing functions for more than 400 users throughout 300 convenience stores in Texas and New Mexico.

San Francisco-based Zenput will replace manual processes in Alon stores, where managers previously relied on spreadsheets, emails and paperwork to conduct operational and retail merchandising audits. According to Zenput, incorporating the app will allow Alon Brands to increase its speed of response to in-store needs and grow its bottom-line revenues.

“We’re looking closely at how to use technology to increase the speed of execution at our stores, and we knew we needed a mobile-driven task management tool that could scale to accommodate an enterprise of our size,” said Jonathan Ketchum, senior vice president of retail at Alon Brands. “Zenput gives us the speed of response we needed. Now, we can centralize our auditing functions and quickly see which stores are on target for a wide variety of tasks.”

MAPCO Express Inc. and TravelCenters of America LLC are among the other convenience store chains who have previously implemented the Zenput platform.

“Convenience store chains and large franchisees see the ROI [return of investment] that comes with mobile platforms, and there is a drive underway in this market to adopt this technology,” said Vladik Rikhter, CEO and co-founder of Zenput. “By putting Zenput into the hands of its store managers, Alon Brands is ensuring it will not only increase its response time, but also uncover revenue opportunities to grow its business and maintain advantage in a competitive market.”

Zenput provides mobile operations management and real-time analyses to companies.

In addition to its retail operations, Dallas-based Alon Brands markets ALON motor fuel products at more than 800 locations.