DALLAS — Alon Brands marked year six of its Clean TEAM program, an initiative aimed at providing customers with the ideal convenience store experience while enhancing key drivers of consumer satisfaction and retention.
As part of the program, managers from hundreds of stores are evaluated on store interiors and exteriors, fueling areas, customer service and restrooms. They receive rewards for achieving high scores.
The retailer established Clean TEAM in 2010. Since then, in its retail division alone, Alon Brands has given away nearly $1 million in cash and prizes through the program, including some "significant" grand prizes that were presented at this year's annual awards banquet held Feb. 8.
For the second consecutive year, the top Clean TEAM performers were invited to spin a wheel for a chance to win different grand prizes, including a new car, cash, and trips to Hawaii, Disney World, Alaska and more. Grand prize-winning store managers from across Texas and New Mexico traveled to El Paso to spin the wheel for their reward.
"You can't argue the correlation between clean stores and a great customer experience," said Kyle McKeen, president and CEO of Alon Brands. "We're proud to celebrate the hard work of all of our team members who have helped create greater ALON brand awareness and customer loyalty along the way."
The company also recognized one regional manager and four district managers with awards for their exemplary leadership in executing quality management of their stores.
"We are going to support this program for our retail operations and our distributors for a long time," McKeen added. "If the past six years are any indication, store and employee performance will continue to exceed our expectations."
Dallas-based Alon Brands is supplier and marketer of ALON fuels and the largest 7-Eleven licensee in North America.