ALBUQUERQUE, N.M. — Alon Brands Inc. is teaming up with GreenPrint LLC to offer the STRIVE Reduced Emissions Fuel Program at 122 pumps spanning 23 Alon-owned 7-Eleven locations here.
According to Atlanta-based GreenPrint, STRIVE is a program that reduces carbon emissions in a sustainable way and counteracts the negative effects emissions can have on the atmosphere, climate and way of living.
Each time a customer pumps a gallon of fuel at an Alon 7-Eleven in Albuquerque, STRIVE will calculate the vehicle’s tailpipe emissions and invest in projects that reduce those emissions by up to 30 percent. The fuel program does not carry any surcharge for the consumer at the pump.
“Alon sets itself apart by continuously seeking innovative programs that will ultimately improve customers’ lives and the communities in which they live and serve,” said Jonathan Ketchum, senior vice president of retail for Alon Brands. “When we learned about the opportunity to offer a reduced emissions fuel program, Albuquerque was a natural launch market given its rich ecological footprint.”
Peter Davis, founder and CEO of GreenPrint, said he is pleased to join Alon Brands in addressing a global challenge. "Alon has long invested in Albuquerque, and we are pleased to join them in this process,” he said.
As one of the most eco-friendly cities in the U.S., Albuquerque is a perfect market to introduce this socially responsible program bundled with fuel, Davis continued.
"With your same car and the same fuel, STRIVE is a no-cost, no-hassle and convenient way to do the right thing. Today, 90 percent of consumers take a few extra steps to the blue bin to recycle. Similarly, we hope people will turn into Alon stations to fill up and do the right thing,” he said.
GreenPrint is an innovator of carbon-neutral fuel solutions.
Dallas-based Alon Brands is the largest 7-Eleven licensee in the United States.