Altria's Nu Mark Launches Vaper Rights Website

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Altria's Nu Mark Launches Vaper Rights Website


RICHMOND, Va. — Nu Mark CCL has gone live with a website for adult vapers who are interested in information and advocacy on public policy issues related to e-vapor products.

Vaper Rights, which launched April 7, offers adult vapers information, tools and resources to help them get informed, involved and active on e-vapor legislative and regulatory issues. 

According to Nu Mark, it is important for adult vapers to make their voices heard on issues that affect them. The website features sections on e-vapor taxes, vaping and flavor bans, sales and regulations. It also has a link for vapers to sign a petition protesting "unfair taxes on e-vapor products, unreasonable restrictions on where I can vape, and unreasonable sales bans and flavor bans."

Nu Mark is an operating company of Richmond-based The Altria Group Inc. It is focused on developing and marketing innovative tobacco products for adult tobacco consumers. Nu Mark products include MarkTen, Verve and Green Smoke.