Amazon to Showcase 'Superfast Delivery' on Prime Day

SEATTLE — Amazon's second-annual Prime Day on July 12 comes as the company has stepped up its delivery game, offering select deals in an hour or less.

Prime Now, Amazon's superfast delivery service, launched in New York in December 2014 and has spread to more than 40 metropolitan areas worldwide. 

"The only thing better than snapping up amazing deals on Prime Day is having your order arrive just minutes or hours after placing your order through Prime Now," said Stephenie Landry, worldwide vice president of Prime Now. "Prime Day is all about rolling out the red carpet for Prime members, and we know customers love the amazing convenience of receiving their order in lightning-fast speeds."

To mark Prime Day, Prime Now will feature deals on select items each day beginning on July 6 through Prime Day on July 12. During that timeframe, members who place their first-ever Prime Now order using a promotional code will receive $10 off the order, as well as a promotional code for an additional $10 to shop on Prime Now later in the month.

Amazon has also expanded Prime Now to include restaurant deals in 12 metro areas in the United States. Prime members in eligible restaurant delivery areas who make a qualifying purchase on July 12 on the Amazon.com or Primenow.com websites or apps will receive a promotional code for $20 off a future Amazon Restaurants order, according to the online retailer.