Arby's Expands

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Arby's Expands

08/29/2001
Triarc Restaurant Group, which operates Arby's fast-food restaurants, opened four new co-branded restaurant locations with Motiva Enterprises LLC, Wilco Hess LLC and TravelCenters of America (TOA).

The units increases to 74 the number of co-branded sites operated by the fast-food chain.

"All three of these new franchisees are excellent operators," said Kevin Kruse, vice president of business development for Arby's Inc. "The Arby's brand and our adult oriented menu are particularly well suited for travel centers and convenience facilities and we are excited about these operators joining the Arby's system."

The Wilco Hess center is located in Wytheville, Va. The Motiva unit is located in Denham Springs, La., while TOA opened two units in Coachella, Calif. and Corning, Calif.

All of the units will serve Arby's complete menu line including Arby's Market Fresh, a new deli-style sandwich.