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Army & Air Force Exchange Shoppers Could Win $1,000 Shopping Spree

DALLAS -- Aspiring filmmakers from the military community still have time to get their "lights, cameras and action" in order for a chance to play a part in the Army & Air Force Exchange Service’s "It’s My Benefit 2" video contest.

Dubbed "Rediscover the Value of AAFES," this year’s video competition focuses on 30-second to one-minute commercials that demonstrate what the AAFES benefit means to the filmmaker. Video submissions, vying for one of three shopping sprees valued at $1,000, $500 or $250, can be uploaded through the Patriot Family Link between March 20 and June 20, 2009.

"Beyond the prizes, AAFES is offering budding directors, producers and actors major exposure as winning entries will eventually make their way to an international audience via the BX/PX’s proprietary in-house network, EXTV," said AAFES’ Chief Marketing Officer Mat Dromey. "Today, EXTV programming is seen in more than 150 PowerZones around the world, including locations throughout Iraq and Afghanistan."

Complete rules concerning the "It’s My Benefit 2" contest, including subject matter ideas, are available online. The first round of judging will be conducted on or about June 30, 2009, when 10 semi-finalists will be identified based on creativity, accuracy of information and promotion of the value AAFES offers. Final judging and winners of the AAFES video contest will be announced in July.
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