AutoGas Acquires Centego Marketing

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AutoGas Acquires Centego Marketing

06/10/2005
Abilene, Texas-based AutoGas Systems Inc. acquired the assets of Centego Marketing Inc., the Dallas-based leader in loyalty reward marketing and the pioneer of the Fuel Rewards program. The two companies will combine resources to expand cross-marketing loyalty solutions in the convenience, grocery and other select channels of trade.

AutoGas has been a leader in fuel automation and loyalty technology program management for years and their patented solutions allow cents-off-per-unit discount on fuel purchases driving the market for their retail partners. AutoGas technology allows the retailer to leverage its existing POS systems while delivering higher top-line revenue-enhanced profit and increased market share.

“With Centego's expertise in offer creation, offer management, data management and data analysis, we can deliver a unique, end-to-end technology and marketing product to our retail and manufacturer partners,” said Randy Nicholson, president and CEO of AutoGas. “This combination will provide our retailers with an unmatched portfolio of technology solutions and marketing service products permitting the seamless integration of grocery store purchases to fuel island transactions. This feature will be a major asset to gasoline and non-gasoline retailers, which will allow Fuel Rewards to be redeemed either at their own sites or third-party sites. We are very excited about the opportunities that lie ahead for AutoGas as we combine our innovative spirit and technology with the exceptional loyalty marketing tactics that Centego has developed.”

“AutoGas was the perfect fit for our company, retail partners and employees,” said John Cullen, COO of Centego. “Our strengths complement theirs and we look forward to leveraging our 'new technology' in our chosen channels of distribution.”

Centego Marketing will be based in Dallas and will operate as an AutoGas Systems Inc. subsidiary.