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The Benefit of Knowing a Customer’s Lifetime Value

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How many customers do you know and how many of them can your team motivate to spend more and visit more frequently? With digital orders increasing, understanding who your guests are and investing in those relationships is paramount to growth.
Major brands like Disney and Amazon rely on calculating Customer Lifetime Value (CLV) to make informed decisions about customer acquisition and retention, as well as measure the results of each program.

We’ll share more information on:

  • The benefits of knowing a customer’s lifetime value
  • Calculating CLV through Paytronix AI to IASM
  • How to use CLV to achieve better programs

Check out this webinar to learn more about how you can use this powerful metric for your c-store brand.

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