Best Buy, Ace Hardware and New Nielsen Research Headline Latino Conference

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Best Buy, Ace Hardware and New Nielsen Research Headline Latino Conference

LAS VEGAS -- Top leaders and Hispanic market experts from multinational technology and entertainment retailer Best Buy will kick off this year’s Hispanic Retail 360 Summit, being held Aug. 9-11, at the Venetian Hotel in Las Vegas. Hispanic Retail 360 is the retail industry’s only conference designed to give retailers the tools and insights they need to grow their business with the Latino consumer market in the U.S.

The Best Buy keynote will be headed by the retailer’s vice president of Hispanic initiatives, Teresa Inglesias-Solomon, and include a panel of regional Hispanic marketing executives from the company’s Southwest U.S., Chicago and Texas divisions.

In addition, the pre-conference store tour for early registrants will include a visit to Best Buy’s Hispanic-focused store, just two miles from the famed Las Vegas Strip. Early bird registration for the conference closes May 15.

Also on the agenda is an impressive lineup of speakers from retailers, consumer product goods manufacturers and leading multicultural marketing authors, consultants and agencies.

Among the highlights:

-- Cindy Nuñez-Hasman, multicultural marketing manager for Ace Hardware Corp., and José Gonzalez, partner, Revolucion, will present a case study on Ace’s first foray into Hispanic marketing and provide five "surefire tips" every retailer can use to increase Hispanic footsteps in their stores. Nuñez-Hasman is a skilled, bilingual senior manager with a strong record of success with advertising agencies, such as WPP’s Bravo Group, and retailers, including Sears Roebuck & Co.

-- Retail and multicultural experts from Nielsen, the world’s largest marketing and media information company, will debut research from the firm’s new national Hispanic household panel about how Latino households are faring in these difficult economic times. They will also provide insights on key areas of focus for retailers and suppliers in order to be successful with Hispanic consumers in a recessionary economy.

-- A special retailer, moderated by strategic analyst Art Turock, will explore innovation in addressing Hispanic shoppers through "how-to" stories and advance insights from prominent retailers who are leaders in serving Latino shoppers. Panelists include Tracy Krogstie, marketing and promotions manager for Jewel-Osco, Jose Amaya, director of diversity for HY-VEE Inc., and Marco Orozco, territory Hispanic market manager, Southwest USA and Hawaii, Best Buy.

Last year’s summit, held in Miami, attracted approximately 400 attendees composed of retailers from across all channels of retailing, major consumer products goods (CPG) manufacturers, advertising agencies and consultants.

Attendees included representatives from such major retailers as Walmart, Best Buy, Publix, Winn-Dixie, Family Dollar, SuperValu, Navarro Discount Pharmacies, CVS, Advance Auto Parts, Hy-Vee Supermarkets and Kroger.

Hispanic Retail 360 is produced by Progressive Grocer and Convenience Store News, two leading media brands owned by Nielsen Business Media. Adweek is a one of several media sponsors.

For the fifth consecutive year, Coca-Cola is the presenting sponsor for Hispanic Retail 360 Summit. Other sponsors include Geoscape. To learn more about the many levels of available sponsorship opportunities, please contact Michael Hatherill at (646) 654-7501, or at [email protected].

For more information, or to register go to

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