Best Interior Design: Radiant

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Best Interior Design: Radiant


Best Interior Design
Winner: Radiant, Tampa, Fla.
Designer: Walker Brands

The Radiant convenience store, located at 27741 Wesley Chapel Blvd. in Tampa, is Radiant Group LLC’s newest 6,000-square-foot flagship store that has exceeded expectations with five times the increase in inside sales over the previous smaller Radiant store in the same location.

With increased competition in the Tampa Bay market, Radiant Group worked with design firm Walker Brands to develop a brand positioning and strategy to not only guide its store design, but also create a customer experience to stand out in today’s market.

“The design represents Radiant’s authentic family-owned, multi-generation community roots in the Tampa Bay area,” the retailer said. “The identity was evolved to be more contemporary, and the environmental graphics visually express the history of Radiant, the neighborhood of the store and the corporate philanthropic commitment to the community.”

The retailer’s goal was to use 360 degrees of interior surfaces to celebrate Radiant’s story, as a more restricted set of merchandise and point-of-sale guidelines enable customers to easily find product categories with branded touchpoints.

Sitting in a prime location directly off the interstate, the store offers freshly brewed coffee and specialty teas by a local gourmet roaster, Joffrey’s Coffee and Tea, a self-serve yogurt and milkshake bar, retail and grocery items, a Subway restaurant and Marathon gasoline.