The Blurred Lines of On-the-Go Foodservice
Duration: 60 minutes (including Q&A)
Hosted by Convenience Store News, presented by Tyson Convenience FoodService.
Join Jerome Hunsinger from Wawa and Jerry Weiner from Rutter’s Farm Stores in an engaging live discussion on the blurring lines between on-the-go foodservice outlets. Led by Don Longo, Editorial Director of Convenience Store News, and Eric Le Blanc, Vice President of Marketing for Convenience Store, Deli & Bakery at Tyson Foods, the group will discuss key learnings and strategies to consider based on new research conducted by Tyson Foods.
The American consumer’s expectation that they should be able to source the food they want, when they want it, in the location they want it, has led to a blurring of the channels that traditionally separate the food industry. Today, retailers and foodservice operators alike compete for snacking and meal occasions. Our panel will examine what the requirements are for convenience stores to compete effectively in this arena, and what strategies will be effective in securing the convenience foodservice channel’s share of the American food dollar.
Some key findings from the “Channel Choices” study recently conducted by Tyson Foods include:
- Food Quality and Food Freshness are the two most important attributes for convenience store shoppers when deciding where to buy prepared foods from any location.
- 46% of convenience store shoppers visit the store after 2 PM.
- Only 10% of the on-the-go prepared food purchases made by convenience store shoppers are from a convenience store.
We’ll also have a live Q&A session, so get your questions ready!
Jerome Hunsinger, Marketing Brand Manager, AM Food Service, Wawa Inc.
Jerry Weiner, VP Food Service, Rutter’s Farm Stores
Eric Le Blanc, Vice President of Marketing for Convenience Store, Deli & Bakery, Tyson Foods, Inc.
Don Longo, Editorial Director, Convenience Store News