Bottled Water Gets More Flavorful

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Bottled Water Gets More Flavorful

11/24/2004
ATLANTA -- The three biggest manufacturers in the bottled water game are planning new releases of flavored waters in the coming months, according to The Atlanta Journal-Constitution.

"Not everyone wants just plain water," said Cie Nicholson, vice president of noncarbonated beverages for Pepsi-Cola North America. "Some people think water is boring."

Nestlé, Pepsico and Coca-Cola plan to offer their new flavored varieties at premium prices, according to The Journal.

Analyst Bill Pecoriello of Morgan Stanley estimated that "enhanced water," led by flavored Propel, makes up 4.3 percent of bottled water volume in U.S. supermarkets and accounts for 10.4 percent of sales in dollar terms.

"Enhanced water has been an attractive and fast-growing category," said Pecoriello.