Break Time to Roll Out New Rewards Program

COLUMBIA, Mo. — MFA Oil Co.’s Break Time retail division will implement a new loyalty program, MyTime Rewards, to its 74 convenience stores in Missouri and Arkansas in December.

Break Time is using the Paytronix Systems Inc.-powered platform, which the retailer selected for its capabilities, including its integration to NCR Corp.’s Radiant POS system, its rules and wallets engine, campaign center and messaging tools.

“Break Time wanted an experienced loyalty partner that would help us grow,” said Jennifer Bach, director of marketing and merchandising at Break Time. “Because Paytronix is focused on loyalty programs, we felt that it was the strongest candidate to do that. We loved the fact that Paytronix believes loyalty should generate revenue.”

According to Paytronix, the new MyTime Rewards program will replace the chain’s previous paper punch card system and offer customers a more contemporary way to earn rewards for purchase. It also gives Break Time a new way to build its brand and its relationship with its customers via more strategic offers and relevant messages.

“Break Time will be able to learn who is buying what and when. It will use the data to send relevant targeted offers designed to maximize visits and spend while minimizing cannibalized sales,” said Andrew Robbins, president, Paytronix. “We look forward to working closely with Break Time to recruit new MyTime Rewards members and to drive an increasing percentage of its overall transactions through its new loyalty program.”

Newton, Mass.-based Paytronix Systems Inc. has a guest engagement platform intended to help more than 300 retail and restaurant chains manage and grow more than $18 billion in guest spend.

Columbia-based MFA Oil Co. is a farmer-owned cooperative founded in 1929 with more than 40,000 members.