Bud Light Brings Training Camp to Football Fans
ST. LOUIS -- Now that the deal is done and there will be a football season come Sept. 8, Bud Light is giving adult fans a chance to train like a pro with the new Bud Light Fan Camp mobile experience.
The mobile training camp will visit 60 cities over the course of 15 weeks, challenging consumers to compete in traditional and non-traditional NFL skills tests, each with a Bud Light twist, according to a company release.
During the 60-city tour, teams of four consisting of two males and two females (21 years of age and older at time of participation) will compete against each other in a series of drills -- including a field goal kick, precision pass, relay races, "cannon" catch, EA SPORTS Madden NFL 12 competitions and flag football -- that combine traditional football skills with the spirit of Bud Light. Teams will earn points during each event, and the team that earns the most points will win a trip to the 2012 Pro Bowl in Honolulu and the opportunity to represent their city at the Bud Light Fan Camp Finals at Aloha Stadium the day after the Pro Bowl.
"Fans are looking for new ways to immerse themselves into the NFL, and as the official beer sponsor of the league, we're bringing them once-in-a-lifetime experiences all season as only Bud Light can," said Mike Sundet, senior director, Bud Light. "Fan Camp is our spin on an NFL training camp -- we've kept the competition and football skills challenges, but combined it with the social spirit of Bud Light."
To kick off Fan Camp, Bud Light is hosting an exhibition Fan Camp event at the Pro Football Hall of Fame Enshrinement Week, running through Sunday, Aug. 7, in Canton, Ohio. Bud Light will also serve as a sponsor of all activities taking place during Enshrinement Week.
"We're thrilled to host the debut Bud Light Fan Camp exhibition event here in Canton as we prepare to enshrine seven of the greatest players in NFL history," said George Veras, president/CEO, Pro Football Hall of Fame Enterprise. "Our annual Pro Football Hall of Fame Enshrinement Festival attracts thousands of enthusiastic fans, and Bud Light Fan Camp is the perfect cornerstone event to provide them a unique NFL experience."