Bud Light Goes Heavy Metal

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Bud Light Goes Heavy Metal

06/09/2005
ST. LOUIS -- Beer maker Anheuser-Busch Inc. announced plans to market Bud Light nationally in a new aluminum bottle. The updated bottle option, which will feature the familiar Bud Light logo against a cobalt finish, will allegedly keep the drink colder for longer, according to the company.

“We constantly look for ways to improve our beers -- and our packaging -- to make sure they remain the consumers' No. 1 choice,” said Dan McHugh, senior director, Bud Light marketing, Anheuser-Busch Inc. “This Bud Light aluminum bottle is a major image enhancer and the type of look contemporary adults want when out enjoying a beer with friends.”

Manufactured by Youngstown, Ohio-based Exal USA, the 16-ounce Bud Light aluminum bottle became available nationally this week in bars, clubs, supermarkets and convenience stores.

“The Bud Light aluminum bottles are receiving a lot of buzz across the country, and this is a great way to bring something fun and fresh into the market in time for the summer season when people are out and about,” McHugh said.

Bud Light is the newest AB brand to offer the aluminum bottle option, joining Budweiser, Michelob, Michelob Light and Anheuser World Lager as brands that feature this new look, the company said.