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Bud Light Team-Specific Cans

Customized messages speak directly to each team’s fan base.

Just in time for the NFL Kickoff, Bud Light is introducing 28 team-specific cans for the 2015-2016 season. Each design features a customized scroll message that speaks directly to that team’s fan base. To introduce the new cans, Bud Light created special videos for each team, highlighting the team’s unique, fan-centric scroll message. As the Official Beer of the NFL, Bud Light is taking a new strategic approach to its NFL sponsorship this season, according to the company. In addition to the new team-specific cans, the brand recently hosted all 28 NFL team partners at its first-ever Bud Light NFL Partners Summit, which focused on best practices to help teams create unique experiences and engaging content throughout the season. For the complete list of featured teams, click here.

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