Budweiser Brings Back 'Project 12' Program
ST. LOUIS –- Budweiser's Project 12 is back with three new beers named for the ZIP codes where they were brewed.
Project 12 is the brewmaster innovation platform that resulted in the creation of Budweiser Black Crown and challenges Budweiser's team of brewmasters to develop new recipes featuring the signature yeast first used by Adolphus Busch in 1876. The goal is to create new beers that feature Budweiser's clean and crisp taste while expanding the brand's offerings, the brewer said.
The three new Project 12 beers will be available starting Oct. 28 and include:
- Batch 94534 (Fairfield, Calif.): A bold, hoppy lager brewed with a unique blend of North Pacific hop varieties, including Cascade and Palisade, that is 5.5 percent alcohol by volume (ABV).
- Batch 23185 (Williamsburg, Va.): A light amber lager aged on a bed of bourbon barrel staves and vanilla beans, that is 5.5 percent ABV.
- Batch 43229 (Columbus, Ohio): A deep amber lager brewed with chocolate and caramel malts for a rich auburn appearance and finished on Beechwood chips for a crisp, clean taste, that is 6 percent ABV.
"Our brewmasters are the best in the business and the quality of our brewing standards is unmatched," said Brian Perkins, vice president, Budweiser. "'Project 12' showcases our brewmasters at the top of their game, challenging them to create new recipes that stay true to the Budweiser taste profile while also introducing unique, new flavors."
Budweiser hosted a sampling event at the Budweiser Made in America Music Festival over Labor Day weekend, offering attendees an exclusive chance to taste and provide feedback on the beers in the Project 12 sampler pack.
"The initial response from beer drinkers has been overwhelmingly positive," said Pete Kraemer, head brewmaster, Anheuser-Busch. "Each of the three beers has a distinct taste with a common thread. 'Project 12' is all about showcasing brewing creativity and credentials, and making beer drinkers happy. We are confident we've achieved that with the 2013 edition."