Budweiser Gives Worldwide Fans a Shot at the Big Time
BRUSSELS -- Building on "Bud United: Bud House," the online reality show airing during the 2010 FIFA World Cup, Budweiser is unveiling "Bud United presents: The Big Time." The global reality show will fulfill young adults' dreams from racing professional racecar drivers and suiting up for a global soccer powerhouse to pitching for a professional baseball team or walking the catwalk alongside legendary supermodels.
Fans will have the chance to live their Big Time dreams, the company said, as Budweiser has enlisted stars and star teams to coach and mentor fans as they get their shot at the Big Time.
Cast via Budweiser's social media sites, including Facebook and Renren, "Bud United presents: The Big Time" will give millions of people from around the globe the chance to participate in an once-in-a-lifetime opportunity to make their Big Time dreams come true, and, for some lucky winners, to star in the show, be mentored by their heroes and change their lives forever.
A creative team led by @radical.media and co-executive producer of "The Amazing Race" Evan Weinstein will produce the show, which will be distributed globally by FremantleMedia Enterprises.
"Talk about a dream project," said Chris Burggraeve, chief marketing officer of Anheuser-Busch InBev. "We want to leverage Budweiser's unparalleled access to international sports, entertainment and lifestyle assets to give our fans around the world the shot of a lifetime."
Individuals from all over the world have the opportunity to be selected for the global show by submitting a casting application online from May 16 until June 29 at www.facebook.com/BudUnited or in China at the company's Renren page.
Four passionate fans from around the globe will be chosen to compete for their shot at the Big Time in their dream scenario. Each episode will focus on a different Big Time dream, such as becoming a Big Time racecar driver with the help of Kevin Harvick or taking to the kitchen of an award-winning Las Vegas restaurant with the help of celebrity chef Hubert Keller. A special episode will see participants from around the world come together to bring AB InBev's dream to be the "Best Beer Company in a Better World" to life.
Additional Budweiser fans will have an opportunity to get a taste of The Big Time through local market events and interactive online content.