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Burger King Unveils New Breakfast Menu

Burger King Corp. last month unveiled new breakfast menu items, including blueberry mini-muffins, pancake platters, a ciabatta breakfast sandwich and three flavors of iced coffee.

The widely anticipated additions were hailed as the Miami-based fastfeeder's "largest menu expansion ever," according to published reports.

"We're ready to compete to be America's wake-up call with our new BK Breakfast Menu," said Mike Kappitt, chief marketing officer for North America at Miami-based Burger King, which also announced its proposed sale to private equity firm 3G Capital of New York.

The new breakfast items are available until 10:30 a.m. daily. The new menu includes old standbys like the Croissan'wich, breakfast muffin sandwich and the BK Breakfast Bowl, and new items such as:

• The BK Breakfast Ciabatta Club Sandwich with eggs, tomatoes, ham, bacon, American cheese and a smoky tomato sauce on a toasted bun for a suggested retail price of $2.89.

• The four-piece Mini Blueberry Biscuits served warm with a side of vanilla icing for dipping, retailing for $1, which will be added to the BK Breakfast Value Menu.

• The BK Ultimate Breakfast Platter with scrambled eggs, sausage, hash browns, biscuit and pancakes for $4.29. A pancake and sausage platter is $2.89, and a pancake platter alone is $2.29.

• In addition to hot Seattle's Best Coffee available in $1, $1.19 and $1.39 sizes, Burger King is expanding to iced coffees in mocha, vanilla and regular flavors for $1.89.

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