Displays & Signs

Beverage company to introduce the product in one-third of the United States.

When BJ's Auto Spa co-owner Chris Bjurlin purchased his property in Phoenix in February 1999, he also inherited an auto garage. "Actually, the space was a combination auto garage and gas station with 1,000 square feet devoted to the c-store section," he said. "We left the exterior walls standing, took down a wall, ripped down the tire area and widened the space for the c-store. We also didn't keep any of the in-store equipment."

FFor many convenience store chains, snacking, of either the sweet or salty variety, represents a huge chunk of in-store business. Not to mention the bundling and cross-merchandising opportunities to be had with other products.