CEFCO Adds Which Wich to Its Food Concept Portfolio
WHITE OAK, Texas — CEFCO Convenience Stores opened its first Which Wich sandwich shop. The quick-service restaurant (QSR) is located inside the CEFCO store at 608 Highway 80 E. in White Oak, and features Which Wich's unique ordering system, digital menu boards and a drive-thru.
"We are excited to partner with Which Wich in opening our latest foodservice concept," stated CEFCO Chief Retail Officer Brett Giesick. "We are also opening a second Which Wich location in Belton, Texas, later this month, as well as several others in 2016."
The company believes adding Which Wich to its food concept portfolio, which includes Sonic, Subway, Huddle House, Carl Jr.'s. and its proprietary Fresh Eats Café, will greatly enhance the overall customer experience in its c-stores and travel centers.
"CEFCO is also pleased to announce the completion of a major remodel of the adjoined CEFCO store in White Oak," Giesick said. "We invite our customers to stop by and enjoy!"
Temple, Texas-based CEFCO operates 226 c-stores and 19 QSRs in Alabama, Arkansas, Florida, Louisiana, Mississippi, Oklahoma and Texas.