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Champs Chicken Seeks Social Media Referrals

SUMMIT, Mo. — PFSbrands, parent company of Champs Chicken, is launching a new referral program for new store locations via a Facebook campaign.

"We receive referrals all the time for new retail locations from our wholesale partners and even some retailers," said CEO Shawn Burcham. "Yet before now, our company has never opened the door for referrals from the very people who are eating our chicken and loving it."

Through the Champs Chicken referral program, those who complete a referral form for a convenience or grocery store can receive cash payments ranging from $200 to $1,000 based on the level at which their referral participates.

"We sometimes hear from folks who have discovered our fried chicken or fish while traveling and wished there was a location closer to them," Burcham said. "This program is a way for us to uncover prospective branded locations at the suggestion of actual fans of our chicken."

More information on the referral program is available at

Champs Chicken is a turn-key hot food program currently available at nearly 1,000 locations inside grocery and convenience stores.

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