Chevron to Withdraw Brand in Select Eastern U.S. Markets

SAN RAMON, Calif. -- Following the review of its U.S. portfolio, Chevron decided to withdraw its motor fuels operations in some areas of the Eastern United States. As a result, approximately 1,100 independently owned and operated retail convenience store stations will be de-branded.

Impacted areas include Delaware, Indiana, Kentucky, North Carolina, New Jersey, Maryland, Ohio, Pennsylvania, South Carolina, Virginia, West Virginia, Washington, D.C., and parts of Tennessee, the company stated. Chevron expects to complete the planned market exits by midyear 2010. Dealers are being encouraged to work with their Chevron business consultants to ensure a smooth transition to other fuel brands. Chevron expects all of the stations to continue operating under other brands, the company stated.

The stations make up roughly 8 percent of its total U.S. sales volumes.

Chevron will continue to supply more than 5,000 Chevron and Texaco branded stations in the Eastern U.S., and will continue to develop and grow its retail presence in other areas of the U. S., according to the company.

Public Relations Manager Gus Santoyo told CSNews Online Chevron constantly reviews its portfolio to better align the company's assets with marketing goals. The last time Chevron made a realignment like this was in the mid-90s when it exited some markets in Arkansas, western Kentucky, Tennessee and southern Indiana, according to Santoyo.

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