BROOMFIELD, Colo. — Smoker Friendly International is preparing for the Rocky Mountain Cigar Festival.
The Rocky Mountain Cigar Festival was created to cater to the niche audience within the premium cigar industry. Despite its name, the event showcases more than just cigars. It attracts more than 2,000 consumers and 100-plus vendors within the premium cigar, craft beer, micro-distillery, fine wines and lifestyle arenas.
The festival, now in its sixth year, will take the stage from 1 p.m. to 7 p.m. at the Omni Interlocken Resort in Broomfield on Aug. 22. An after-party hosted by La Flor Dominicana Cigars will follow the close of the event.
On the night before the festival kickoff, Drew Estate will be hosting a Cigar Herf at the Havana Manor in Longmont from 7 p.m. to 10 p.m. The event is open to the public.
Boulder-based Smoker Friendly operates approximately 90 corporate-owned stores in Colorado, Montana, Nebraska, Utah and Wyoming. Another 850 stores in 38 states are operated by licensed retailers. Smoker Friendly's parent company also operates the Gasamat chain of gas stations and convenience stores.