Circle K Leverages College Football Partnership

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Circle K Leverages College Football Partnership

12/07/2010

PHOENIX, Ariz. -- Circle K's Arizona division this fall leveraged its relationship with the University of Arizona to conduct a "Red Zone" sweepstakes with support from CytoSport's Muscle Milk.

According to a report by the In-Store Marketing Institute, the contest ran Aug. 16 through Nov. 26, and awarded 100 winners with tickets to a University of Arizona home game. Circle K sponsors a designated "Red Zone" seating area at the university's home games in Arizona Stadium, according to the report.

Shoppers entered the sweeps by purchasing two Muscle Milk SKUs in one transaction at Tucson-area Circle K stores and submitting their receipt codes to the Arizona division's Web site.